About
Konnichiwa!
I’m Luca Ferrario, and I am an Anticonventional Designer, focusing on research, conception and execution of the project, blending different disciplines within fields of design, music, science and art. I create visual identities, typography, editorial design, motion graphics, creative coding and web design, data visualization, digital illustrations.
I live in Milan, and I truly love collaborating with people, designers or, even better, non-designers. To connect our minds, or just to say hello, drop a line: luca.wist (at) gmail.com
Since my university years, I always pushed myself to experiment, to try new things, and to work with awesome people. Luckily, I crossed a lot of great human beings with whom I created amazing stuff: Simon Bouchard, Revolution Department, YoClas! Branding Agency, That’s All Studio, and, lately, Studio Folder.
I am a participant of the CGTrader Digital Art Competition
Why Anticonventional Design?
Anticonventional, applied to Design and Graphics, is a neologism inspired by MIT Media Lab’s “Antidisciplinary” approach: more than just a sum of different disciplines, it’s a way of designing that takes the best out of all fields of knowledge, with no hierarchy, to expand visions of design thinking, giving life to trend-breaking projects.
Luca Ferrario is a Freelance Anticonventional designer from Milan, Italy. His projects spans in all fields of graphic design, such as editorial, illustration, identity, poster, art direction, photography and generative design. He expecially loves starting projects with people outside those fields, like scientists, artists, philosophers. Anticonventional is a neologism inspired by MIT “antidisciplinary” approach, where a new paradigm is set in between known disciplines: in design, this means to sneak through trends, giving life to new and unpredictable visual worlds.
In projects such as Io Sono Scienza, UPGRADE graphic design, or posters like Shakyamuni and a Brief History of Particles Zoo, this approach is clearly visible: the blend of scientific themes, graphics, visuals, datas, history and fantasy is the center of all these works. Psychedelic voids, photographic experimentations, passion for travel, love for animals, crazy references, punk attitude, music, metal and hardcore, playing shows and creating their print materials, using ink to doodle and practice calligraphy, are all at the top of Luca Ferrario’s “best things in life” list.