MTV Awards 2015
Project developed during my work at YoClas! Agency. MTV Italia asked us to refresh and redesign the image of MTV Awards, an Italian music prize and festival held in June at Parco delle Cascine in Florence. The concept was centered around the “WOW” factor, an MTV brand cornerstone along with its “Pop” taste. To express the WOW of the brand, we developed a totally low-poly world, made of weird 3D characters and funky objects, composed in never-steady seamless patterns, whose aim was to give a sense of energy, dynamism, and, above all, irony. The freshness of this tridimensional funny world introduced the audience to the mood of the event.
Art Direction: Fabio Berton
Character Design: Fabio Berton, Luca Ferrario, Federico Bardelli
Animation: Fabio Berton, Luca Ferrario, Federico Bardelli
Editing: Fabio Berton, Luca Ferrario, Federico Bardelli