My name is Luca Ferrario, I am a multidisciplinary designer and Physics graduate, originally from Milan. I focus every day on exploring new creative ways to discover what Life is trying to tell us, through creative research, motion graphics, visual identities, typography, editorial design, digital illustration.

I always loved blending graphic design with other fields of human knowledge, especially science. After my Master’s degree in Design in 2016 and working for different studios, I took a second degree in Physics between 2018 and 2021. Apparently, that wasn’t enough. I decided to take my job with me around the World, travelling full time as digital nomad across 20+ countries between 2023 and 2025 . Physics and travel taught me a lot about Life, and even more about myself.

I am currently living in Milan, working as Art Director for The Jack Stupid. I truly love collaborating with people, designers or, even better, non-designers. To connect our minds, or to just say hi, drop a line: luca.wist (at) gmail.com

I worked for Netflix, Huawei, Viacom, MTV Italy, Valentino Garavani, Armani, Hitachi, Marella, Punkt, EXPO Milano, Interbrand, Frog, Nickelodeon, Falper, Bicocca University, Serpentine Galleries, Tomas Saraceno, and some other people.
I had the luck to cross paths with a lot of creative human beings: Marianna Tomaselli, Kvell, Revolution Department, YoClas! Branding Agency, That’s All Studio, Studio Folder.

Anticonventional, applied to Design and Graphics, is a neologism inspired by MIT Media Lab’s “Antidisciplinary” approach: more than just a sum of different disciplines, it’s a way of designing that takes the best out of all fields of knowledge, with no hierarchy, to expand visions of design thinking, giving life to trend-breaking projects.