Design & Play – Exhibition + Posters

This is a project realized during my Erasmus semester at Kolding Designskolen, Denmark. The school’s lab “Design & Play” asked the Erasmus students to renew its brand and to find cool ways to spread its creative values to the laymen; everything started with a research around the values of game, play, and their cooperation with design, which is one of the cornerstone paradigms of Danish creative excellence. Being guided by the research findings, we created a new meta-brand for the lab that works also for the Danish design itself, and an interactive exhibition concept where people can experience firsthand Design & Play concepts and values.

Project team:
Luca Ferrario
Simon Bouchard
Elena Kurevija

The exhibition consisted in a series of games, and, at the end of the experience, people were given a generative poster whose graphics were created with code variables based on their “player type”: social, creative, learner, identity, physical. So, the poster was a representation of the person itself.
And you? What kind of player are you?